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He differs from other conservative talk show hosts, such as Sean Hannity and Rush Limbaugh, in that his focus is not exclusively political.
On his radio show he coined the phrase "Grapefruit Mentality", defined as the ability for the public to become interested in an object or person just because the media is paying attention to it. As an example, Doyle explains if there was a segment on the news every night with a television camera pointed at a grapefruit, people will eventually travel great distances just to see the grapefruit that was on TV.