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Lars Larson left the award-winning Northwest Reports TV program in 1997, joining KPTV's 10 O'Clock News as anchor until 1998. Larson then moved to KOIN TV, hosting a morning program The Buzz until 2000. In his radio career, Larson had moved back to KXL in 1997, this time hosting a talk show. The Lars Larson Show which aired noon to 4 p.m.
On January 31, 2000 The Lars Larson Show began airing on nine radio stations (currently 17) via "The Radio Northwest Network". In 2002, Larson was listed in Talkers Magazine's Heavy Hundred (the most important radio hosts of 4,000 nationwide) for the first time. In July 2003, Larson began filling in for Westwood One Network talk host Laura Ingraham.
On August 14, 2003 Larson was informed by the network that he was chosen as permanent host. The Lars Larson Show officially debuting on Westwood One on September 1, 2003 with 105 affiliates. (The show is currently on 175 affiliates.)